Stories

Ask HN: How do you do marketing in the age of slop?

Article news.ycombinator.com

Ask HN: How do you do marketing in the age of slop?

Hi dear hackernewsfolks, vocal contributors and lurkers alike.

We (that is to say my business partner and I) are building SaaS products, but we are really struggling to find enough users. This is an age old problem, but I find it has gotten particular bad after LLMs made it trivially to make apps and services. Whether these products end up good or bad is mostly irrelevant, the end effect is the same: the market just seems so heavily saturated with new products, that it's incredibly hard to break through the constant drone of people vying for attention (the irony of me finding a way to do the same isn't lost on me).

Even briefly mentioning what we are building in a comment on a "what are you working on" thread yesterday, had my inbox filled with AI outreach from questionable SEO, "How to optimize your product", "let me create a garbage video for you" style e-mails.

My conclusion so far are:

  - e-mail outreach (and particularly cold outreach) really doesn't work, and I never found it quite ethical to start with
  - communities like LinkedIn are also heavily dominated by AI slop and people at corporates who are bored and looking to build an audience (maybe an unfair characterisation and maybe more a view into my feed than the state of the platform as a whole?)
  - indiehackers etc I have never gotten to work, but that might be a skills issue
  - "being present in forums etc where our users are" seems the best bet so far, but very hit and miss
  - we have had some very minor success with influencer marketing
  - paid search ads etc have resulted in lots of clicks but absolutely abhorrent conversions in our case, whereas conversions for the more organic channels like forums etc are excellent (maybe a targeting issue...)
In short: I'd love to learn how you do this and how you think of the role of marketing and how you approach getting customers, particularly now that the very same customers likely have inboxes filled by AI generated outreach.

Lots of love from Berlin

Discussion 12 comments · 9 points · probst · 2026-07-15
Open on HN
Loading the discussion…

Domain filters

Stories from these domains are hidden from every list. Subdomains match too: blocking substack.com also hides danluu.substack.com. Type a domain, or paste a link to block its site, and press Enter.

New collection

Delete this collection?

About YAVCHN

YAVCHN is a reader for Hacker News and Lobsters, with articles and discussions in separate windows or Classic pages.

Created by Paul Parks and built with PUDL.

YAVCHN source code on GitHub

Privacy policy · Terms of use

Help

Keyboard

j / k
Move down and up the story list. The arrow keys scroll whatever has focus.
Enter
Read the marked story in the article reader.
[ / ]
Read the story above or below in the list, in the same article reader. Back returns to the story you came from.
p
Pin or unpin the marked story, which keeps it in Pinned.
n / N
Move to the next or previous top-level comment in the window in front.
c
Collapse or expand that comment.
f
Hide or show the story list.
Esc
Close a menu or this help.
Access key m
Go to the menu bar. Most browsers take it with Alt on Windows and Linux, and Safari with Control and Option.
?
Show this help.

Windows

Each story opens in a window holding its article above its discussion; drag the bar between them to share the room differently. A window can be moved by its title bar, resized from any edge, snapped to a half or a corner by dragging it there, maximised, or minimised to the bar at the foot of the page. Use Window > New reader window to open an empty reader, or Story > Open in new reader window to open another reader for the current article. Docked readers keep their articles when you select another story from the sidebar. Minimized readers can be restored and reused for their site. A window's Previous and Next buttons read up and down the list in the same window.

A link in a comment or an article to another Hacker News or Lobsters thread opens that thread in a window too. A link to a single HN comment opens the comment above its replies.

While a story's window is in front, the Story and Discussion menus in the menu bar hold its commands: pinning, Previous and Next story, sorting, collapsing every thread, jumping to the first new comment. Each window also remembers where you were in its article and discussion, so a reload, or Back to a story that Next took you past, finds your place again. Closing a window forgets it.

The whole arrangement lives in the address, so a bookmark or a shared link brings it back, and Back undoes the last change. Moving between Hacker News, Lobsters, their lists, Pinned and Find changes only the list, and leaves the windows open.

The list

The pin at the start of a row keeps the story in Pinned, and the cross at its end hides it. Pinned can be narrowed by words in the title, site or author, by source, and to the stories you haven't opened yet, and ordered by when you pinned them, by points or by comments; the filters are part of the address, so a filtered view can be bookmarked. Scroll past the end of the list to load more. Domain filters, in the View menu, hide every story from a site.

Collections are named lists of stories. Story > Add to collection files the story in front into one or more of them, and the Collections feed shows them all or one at a time; the menu that chooses collections also creates, renames, and deletes them. A note is your own text on a story. Choose Add note in a story's toolbar to write one; it saves as you type. Rows with a note carry the note mark, and the Notes feed lists every noted story and searches the text of your notes.

Browsing view

View > Windowed and View > Classic select the browsing view and save your default in this browser. Window view reuses a reader for each feed. Classic view opens stories and applets as pages. Open as a page is a one-off action that does not change your saved default. Use the Windowed selector to return an article to a window. Direct page links always open as pages.

Applets

The Applets menu in the menu bar holds three tools, each a window of its own. Replies to me takes your Hacker News user name and lists the replies to your last thirty comments and stories, checking again every three minutes while it is open, and marking what is new since you last marked them read. Look up a user opens a profile on Hacker News or Lobsters, with their submissions and recent comments, as a commenter's name in any discussion does; the bar at the top of a profile looks up someone else in the same window, and Back returns to the one before. Who is hiring? filters the posts of HN's monthly hiring threads by the words you type.

They read only what the sites publish to everyone, so none of them asks for a login, and your user name stays in this browser anonymously and is included in retained applet state when signed in.

Find

Find takes any link and lists every time it was submitted to Hacker News and Lobsters, so you can read each discussion of it.

About

YAVCHN never sees your Hacker News or Lobsters login. The discussion is fetched from each site's public API; to vote or reply, follow the link above the discussion, or the arrow beside a comment, to the source's own site. Without a YAVCHN account, your data stays in this browser. When signed in, pins, collections, notes, blocked domains, and retained reading state are stored with your account and synchronized across devices. Hidden stories and layout stay in this browser. The privacy policy has the details.

Open source: github.com/paulmooreparks/yavchn. Built with PUDL.